It started with phone cases
Tovitek started as a fun side project. A few friends and I began selling phone cases on Amazon US, and it did well enough that we wanted to aim higher.
We found a supplier and shipped our first batch of robot vacuums. They sold, but the product was generic, just one more vacuum in a crowded aisle. So we asked a better question: what if the vacuum came with a game? Clean your real home, and play along on your phone. We called that idea Smartie.
Here is the loop we imagined:
Smartie cleans
It maps each room and tracks its coverage as it goes.
It syncs
Every session flows to the companion app over Wi-Fi.
You play
Coverage becomes points, streaks and levels on your phone.
Try the loop
The game itself was never built. This is a playable simulation, made for this page to show how the idea would feel. Drive Smartie through three rooms, clear every speck, and keep it charged. On real hardware, the robot would be the one driving.
How Tovitek got here
Founded
Cristian Vasquez and three friends launch Tovitek, a phone-case brand selling on Amazon US.
The identity
A cube of three T's for Technology, Innovation and Protection, the values behind the brand.
First vacuums
A first batch of robot vacuums sells on Amazon, but the product is generic.
The concept
The idea to connect the vacuum to a game, so real cleaning would earn points.
A registered mark
Tovitek becomes a registered US trademark, ready for whatever comes next.
Three T's, one cube
Tovitek's logo is a cube of three T's, one each for Technology, Innovation and Protection, drawn to feel as solid and precise as the products behind it.
The name is personal. Tovi was Cristian's dog, and Tovitek pairs that name with "tek," for the technology it stood for.
Technology
Precise to the smallest part.
Innovation
Always after the better way.
Protection
Built to guard what matters.
A real brand, and an idea worth building
We sold real products and built a real brand. The connected-game idea, though, stayed a concept: we ran out of runway before we could build it. The trademark is secured, the story is here, and the idea is ready for whoever wants to take it forward.
To talk about it, write to info@tovitek.com
Tovitek is a registered US trademark. USPTO no. 7214899.